John and his longtime friend and ex - partner, Peter Fox, opened Fox and Fluevog in 1969 which immediately became the very coolest place to treat the feet and has remained so ever since. Around 1980, Peter heard the siren song of New York City and moved there to open his own store, specializing in design of Ladies' (particularly wedding) shoes. John took over the business and built it into the multinational mega corporation it is today, along the way forging his undaunted reputation for the world's most distinctive shoes.

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